If you’re starting your dental practice, you may think that you don’t need to worry about advertising. After all, everyone needs the services you provide, and many people have insurance that covers them. However, unless you create a social media marketing strategy and remain dedicated to it, people will choose other dentists over you. Follow these tips to guide your campaign development.

Choose a Platform

Today, there is an overwhelming number of social media apps to choose from. Thankfully, you don’t need to delve into the world of Tik-Tok or Snapchat, and you don’t need to begin marketing on all these platforms at the same time. A good place to start is Facebook because it’s easy to use and your younger patients’ parents probably use it. Additionally, you can post revenue-generating ads on it. If you like taking pictures, consider adding an Instagram account. This is also a good place to host photo competitions for your followers. For those who are good with video editing, start a YouTube channel where you explain what happens during a cleaning, take your followers on a tour of your office, and explain the benefits of good dental hygiene. Which platform you start with doesn’t matter as much as your dedication to creating a good account.

Focus on Your Clients

Many people are afraid of dentists, whether because they’re insecure about their hygiene or because they’ve had bad experiences in the past. Use your social media accounts to build relationships with clients and create a personal, welcoming appearance. Post funny memes and videos about people’s fear of visiting the dentist. Encourage your clients to comment on posts with their worst or best experiences. Ask for their feedback on important updates as well as silly ones.

Reach Prospective Clients

Many people look for medical practices on social media, especially if they’re new to an area. Make sure your accounts are attractive to potential patients and that they make it clear what services you offer and where you’re located. Celebrate new patients by posting whenever you reach a milestone number of patients, such as 50 or 100. Look up trending dentistry hashtags to add to your posts to increase your visibility.

When you’re a dentist, you’re focused on improving your patients’ health. However, unless you invest your time in social media marketing, you won’t have enough clients to sustain your practice. Follow these tips for dentists and you’ll make more people smile than ever before.