Marketing Tips All Chiropractors Should Follow
You got into the industry of chiropractic care because you love helping people improve their health. However, the competition is fierce, so how do you set yourself apart from other chiropractors who are vying for the same customers you are? Consider these marketing tips for growing your brand so you can help more people.
Get on Social Media
If you’re trying to improve your digital marketing plan, make sure it includes developing an online presence. Whether you use Yelp or LinkedIn is up to you – not all social media platforms are right for every business. One chiropractor may be wildly successful using YouTube, while you may find that Facebook elicits the most user engagement with your brand. The best way to find out which platform is best for you is to try out a few and see how your audience grows on it.
Make sure to post content regularly. If you go weeks between posting, potential customers may forget about you. Likewise, don’t post too much, because doing so can frustrate followers and clutter up their feed. Followers who are overwhelmed with your posts will unfollow you and may begin to have negative perceptions of your brand.
Ask for Reviews
Once you’ve set up your social media accounts, ask happy customers if they’d be willing to give you a review. Positive crowd-sourced reviews can give you a significant boost in traffic, especially if you can get dozens or even hundreds of people talking about how much they like your chiropractic services. Social proof is a powerful thing – people want to copy the actions of others, so they will be much more likely to visit you instead of other chiropractors simply because you have strong endorsements.
Offer Incentives To Visit Your Clinic
You’ve heard the adage that the best things in life are free. People love coupons and rewards programs that give them free services or goods. In fact, some consumers are willing to pay more just to be a part of an incentive. Consider offering package deals on a certain number of chiropractic adjustments. Change up the deals when possible. This not only keeps people interested but also helps you collect data on which rewards program is the most lucrative for your clinic.
Running a chiropractic clinic takes time and patience. By following these simple marketing methods, you can begin to stand out from other chiropractors in your area and land repeat business.